Background
This was our second project with Randy Charach, following an earlier SEO engagement on RandyCharach.com that had already delivered strong organic growth. With that foundation in place, the next step was the site itself: a full redesign and rebuild focused on user experience and conversions.
Where the first project was about getting the right visitors to the site, this one was about what happened once they got there — a clean, well-structured, conversion-focused experience built to turn visits into actual show bookings.
Our Approach
We built the entire design around Randy’s Ideal Customer Profile (ICP) rather than a generic template or a best-guess layout. Every structural and design decision served one goal: guiding potential clients toward booking a show.
The client finalized the visual design, and we built the site out using only GeneratePress and GenerateBlocks, adding custom code where needed to deliver specific design and functionality requirements without leaning on extra plugins or a page builder.
What We Built
- Premium color palette — a more polished, professional feel in line with Randy’s positioning as a high-end corporate magician and mentalist.
- Redesigned location page templates — rebuilt the structure of the location pages that had been driving strong SEO performance, matching them to the new design standard without losing what was already working for search
- Clean typography — better readability and a more considered, premium look overall
- Horizontal mobile CTA bar — a persistent bar on mobile with direct call and text CTAs, so visitors browsing on their phones can reach out immediately
- Hosting migration to Cloudways — moved off the previous hosting setup
- Cloudflare Enterprise — layered on top of the new hosting specifically for better speed and performance
Result
The result was a website that matched the strength of the SEO work already in place: fast, premium-feeling, redesigned around how Randy’s actual customers think and browse, with a clear, persistent path to booking built into both the desktop and mobile experience.
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