Background
Randy Charach’s website was already built on WordPress with the GeneratePress theme, but it needed optimization. The site exists to support his live entertainment and shows business, so it needed to do more than look good — it needed to convert visitors into bookings and inquiries.
The engagement started small: 1-on-1 video consultations, guiding Randy through improving the site’s layout and structure himself. Since he wasn’t technical, working through changes this way was slow. Given the pace, the project naturally evolved — rather than continuing to consult from the sidelines, we took over as SEO strategist and optimization expert, handling the work directly instead of walking him through it.
Phase 1: Conversion and UX Optimization
Before any SEO work began, the site itself needed to convert better. This phase covered:
- Cleaning up the overall layout to remove clutter and improve clarity
- Adding a sticky video element — a natural fit given Randy’s niche is live entertainment and shows, keeping a video front and center as visitors browsed
- Trimming content that wasn’t serving the visitor or the site’s goals
- Improving overall user experience, making it easier for visitors to find what mattered and take action
Phase 2: Full SEO Strategy
Around October 2025, we began dedicated SEO work on randycharach.com:
- 30+ new location pages, each built with 70%+ unique content to avoid duplicate-content issues and support genuine local relevance
- On-page SEO across the site
- Speed optimization
- Technical SEO
- Dynamic footers, tailored to support the location page strategy
- Schema markup applied specifically to the location pages, strengthening how they were understood and displayed by search engines
Results
Within 4 to 6 months of the SEO work starting, the results were clear and measurable in Google Search Console:
- Daily impressions grew from around 400 to 8,000+
- Organic clicks increased by 300%
- Multiple location pages achieved strong rankings
- The site began ranking for high-converting keywords, including top positions for competitive, high-intent terms like “mentalism”
Google Search Console data for randycharach.com shows a clear growth curve starting right when the SEO work began.
Key Takeaways
- Website optimized for conversion, not just traffic
- Organic clicks increased by 300%
Free tip: Keep your location page content at least 70% unique to avoid losing rankings or getting penalized by Google. It’s also worth writing 1 to 3 blog posts tied specifically to each location page’s content — it reinforces relevance and gives Google more contextual signals to work with.
